‘Own your story, own your story and embrace the challenges along the way. Embrace the journey, stay true to your values, and always find ways to empower others along the way,” said Kristi Kirby, senior vice president of North American Communities at TD Synnex.






When it comes to leading with authenticity, it is important to understand one’s core values ​​and embrace both heart and head in decision-making.


“I guarantee there are a few things that immediately jump out at you when you think about your life,” says Kristi Kirby, senior vice president of North American Communities at TD Synnex. “What really matters when life gets crazy? The answer lies in prioritizing passion and purpose over external attributes such as position, salary or promotion.”


Kirby spoke this week at CRN parent company The Channel Company’s Women of the Channel East conference in New York City about life and leadership lessons as a lifelong learner and what it means to lead with purpose.


(RELATED: Building meaningful workplaces: gender, data and the channel)


She encouraged the audience of about 1,300 women to imagine what life would be like not just tomorrow, but three, five or ten years from now.


“When you start with the goal in mind and understand the end game, it becomes easier to follow the path to get there,” she said. “It’s not always easy, but it’s empowering.”


To help achieve big goals, she used an analogy to represent an ice cream cone.


“At first you’re excited about it,” she said. “But as you get further into it, the cone starts to get boggy. That’s what happens in life too. We get excited, but as time goes by, things can lose their sweetness. The key is to remain aware of the entire experience.”


It is also important to identify one’s tribe, a personal and professional support network, to inspire, challenge and support both personal and professional growth. That, she says, is crucial.


“I think we all know how important it is to have a professional board of directors, but it’s just as important to have a personal board of directors,” she said. “Your family, your partner, your friends, they were your first team.”


And it all comes down to perspective. Kirby compared personal and professional growth to a train moving down a track, sometimes heading straight for another train, unaware of the impending collision.


“Some people can see the danger from miles away,” she said. “Others may not see it until the last minute, and some may not see it at all.”


The lesson, she said, is that some see things at different times and read moments differently. “When you’re trying to make things happen, it’s important to understand where others are in their journey,” she said. “Don’t push them too far beyond what they can see.”


Jen Morgenstern, senior manager of partner marketing at Chicago-based solutions provider Ahead, said she liked Kirby’s emphasis on self-care and balance.


“Her message about self-care, especially about managing time and energy, was relatable,” Morgernstern told CRN. “True self-care isn’t just about taking a break, it’s about taking a step back to reconsider where you put your energy. I have made it clear that sometimes it is not about doing more, but about doing less with more intention.”


Kirby concluded with a reminder to lead with authenticity and intention, both professionally and personally.


“Life is a collection of experiences that teach us valuable lessons,” she said. “Own your story, own your story and embrace the challenges along the way. Embrace the journey, stay true to your values ​​and always find ways to empower others along the way.”



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